My Work
THE ROYAL INSTITUTE OF PHILOSOPHY
My Role
Collaborated with cross-functional teams to enhance the Institute’s digital presence, improving accessibility and increasing user engagement by 30%+.
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Key Contributions
Led the design of the Centenary, Timeline, and Their Work pages, bringing a 100-year legacy to life through interactive storytelling and engaging visual experiences.
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Impact
Created a more immersive user experience that contributed to a 20% increase in membership subscriptions.
VIEW
My Role
Led the UX design of The View Platform, creating clear and accessible election experiences for both first-time and experienced voters.
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Key Contributions
Simplified complex civic information into intuitive user journeys, making voter engagement easier, more informed, and more inclusive.
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Impact
Helped deliver an award-winning solution in a global hackathon, ranked 2nd place, with judges recognizing its accessibility, usability, and real-world relevance.
THE SAKHI
Coming Soon
My Role
Led the UX redesign of a global fashion e-commerce platform, creating a seamless and intuitive shopping experience.
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Key Contributions
Simplified the customer journey from product discovery to checkout by reducing friction, improving accessibility, and enhancing usability across the platform.
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Impact
Delivered a more conversion-focused experience that improved customer satisfaction and supported business growth.
OLIVE
My Role
Designed the user experience for OLIVE, a fitness app focused on supporting users throughout their health and wellbeing journey.
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Key Contributions
Created an accessible experience that allowed users to explore free workout content, while introducing a premium service with expert video-call support and personalised fitness plans.
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Impact
Delivered a user-focused wellness platform that encouraged engagement, built trust, and supported users in reaching their fitness goals.
INVISION
My Role
Designed the user experience for a property investment platform focused on helping users discover ideal holiday homes with confidence.
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Key Contributions
Created personalised journeys and clear, intuitive navigation that matched user needs while making property exploration and investment decisions simple and seamless.
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Impact
Delivered a frictionless platform experience that built trust, improved engagement, and supported users in making secure investment choices.
VOCAB
My Role
Designed the user experience for Vocab, a language-learning app focused on helping users grow their vocabulary and improve communication skills.
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Key Contributions
Created an engaging and intuitive learning experience that made discovering new words, practicing regularly, and building language confidence simple and enjoyable.
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Impact
Delivered a motivating educational platform that encouraged daily learning, improved retention, and supported users in expanding their language proficiency.
How I Work
Prototype
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I turn ideas into wireframes and interactive designs using tools like hand sketching and Figma.
I start simple and refine designs step by step.This makes concepts tangible and ready for testing.
Test
I test designs with real users to gather feedback.I observe interactions to identify usability issues.
I refine the solution based on insights to improve the experience.
Empathise
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I begin by understanding users through interviews, observation, and open-ended questions.
I focus on their feelings, behaviors, and pain points.
This helps me design based on real needs rather than assumptions.
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Define​
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I organize research findings to identify patterns and key insights.
Using these, I clearly define the core problem.
This ensures I focus on solving the right user need.
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Ideate
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I explore a wide range of ideas through brainstorming and sketching.
I focus on creativity and generating multiple solutions.This helps uncover innovative approaches to the problem.