Projects
THE ROYAL INSTITUTE OF PHILOSOPHY
Collaborating with the Managing Director, developer, content designer, PhD students and graphic designer to enhance the Institute’s digital presence, mproving accessibility of philosophical resources and increasing overall user engagement by 30%+.
Led the design of Centenary, Time line and Their Work pages, bringing a 100-year legacy to life through interactive storytelling and engaging visual experiences pages. The result was a more immersive, increased user engagement, and a 20% rise in membership subscriptions.
VIEW
Designed to empower voters with clear, accessible, and actionable election information, The View Platform transforms how users engage with civic processes. Addressing the needs of both first-time and experienced voters, the platform simplifies complex information into an intuitive, user-friendly experience.
Created a solution that makes civic engagement easier, more informed, and more inclusive.
Ranked 2nd place among competing teams, with judges highlighting accessibility, usability, and problem relevance.
THE SAKHI
Redesigned an e-commerce global platform for a fashion startup to create a seamless, intuitive, and conversion-focused shopping experience. Simplified the journey from discovery to checkout by eliminating friction, enhancing accessibility, and improving usability across the platform.
Coming soon
OLIVE
OLIVE is a fitness app designed to support your health and wellbeing journey. You can explore the app for free, browse a variety of workout videos, and follow along at your own pace. For a more personalized experience, OLIVE Premium offers expert support through video calls, allowing you to connect with professionals who can understand your needs and create customized fitness plans tailored to your goals.
INVISION
A property investment platform designed to provide personalised recommendations based on users’ needs. The app helps personas like Rashida discover their ideal holiday home while ensuring financial security. My focus was on creating clear, intuitive navigation to enable seamless interactions and a frictionless user experience.
How I Work
Empathise
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I begin by understanding users through interviews, observation, and open-ended questions.
I focus on their feelings, behaviors, and pain points.
This helps me design based on real needs rather than assumptions.
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Define​
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I organize research findings to identify patterns and key insights.
Using these, I clearly define the core problem.
This ensures I focus on solving the right user need.
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Ideate
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I explore a wide range of ideas through brainstorming and sketching.
I focus on creativity and generating multiple solutions.This helps uncover innovative approaches to the problem.
Prototype
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I turn ideas into wireframes and interactive designs using tools like hand sketching and Figma.
I start simple and refine designs step by step.This makes concepts tangible and ready for testing.
Test
I test designs with real users to gather feedback.I observe interactions to identify usability issues.
I refine the solution based on insights to improve the experience.