THE SAKHI
THE SAHKI is a special project for me where I combined my fashion background with UX strategy to redesign a luxury e-commerce experience focused on clarity, trust, and emotional connection. I owned the end-to-end design of a responsive platform across web and mobile (UK, US, EU & Australia), improving task completion by 30% and contributing to a 20%+ revenue increase through usability and accessibility improvements.
The platform is evolving into a more personalised experience with AI-curated outfit recommendations for weddings and special occasions, style-based suggestions, and direct designer consultations for custom-made fashion—blending personalisation, luxury, and convenience.
Heuristic Evaluation
Conducted a heuristic evaluation for The Sakhi using Jakob Nielsen’s 10 usability heuristics to identify usability and accessibility issues across desktop and mobile experiences.
Key findings included:
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Inconsistent navigation and hover states
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Missing search and filtering functionality
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Poor wishlist/cart usability
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Lack of intuitive feedback and error prevention
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Limited mobile optimization
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Visibility and accessibility issues within PDPs and image carousels
Delivered actionable UX recommendations focused on:
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Improving navigation and discoverability
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Enhancing consistency and visual feedback
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Reducing cognitive load
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Optimizing mobile shopping experience
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Increasing efficiency through better search, filters, and product interaction
The evaluation helped prioritize quick, high-impact usability improvements to create a smoother and more intuitive shopping experience for customers.
User Insights
01
Social-media driven shopper highly influenced by sales, discounts, and trends.
02
Prefers ethnic wear for weddings and Indian cultural events, especially sarees and Indo-western outfits.
03
Interested in innovative features like virtual try-on and outfit rental options for expensive occasion wear.
04
Personalise shopping experince would be nice.
05
Main online shopping concerns are sizing, fitting accuracy, and inability to physically try on clothes before purchase.
For detailed User Research Plaese go here -
User Flow
Intial Sketches
For more Low fidelity wireframes please chcek here -
Some Mobile Screens
Next Steps for THE SAHKI ✨
The proposed AI & Personal Stylist experience opens new opportunities for THE SAHKI to evolve beyond a traditional fashion e-commerce platform into a personalized luxury styling experience.
Future Scope & Next Steps
Develop the AI Occasion Stylist
Create an intelligent recommendation system that curates outfits based on occasion, style preferences, budget, and cultural aesthetics.
👗 Introduce Virtual Look Preview
Allow users to visualize outfits, jewelry, and accessories together for a more immersive styling experience.
💬 Enable Real-Time Stylist Consultation
Integrate live chat and video consultation with personal stylists for customized fashion guidance.
💎 Build “Complete the Look” Recommendations
Suggest matching jewelry, footwear, and accessories to create seamless outfit combinations.
📏 Enhance Personalised Size Guidance
Improve size confidence through smart fit recommendations and easy-to-read measurement systems.
❤️ Improve Wishlist & Comparison Experience
Create a smarter favourites system with outfit comparison and styling inspiration features.
🚚 Add Smart Delivery & Customization Tracking
Provide delivery estimates, tailoring timelines, and custom stitching progress updates.
🌟 Strengthen Emotional Shopping Experience
Focus on storytelling, occasion-based fashion discovery, and personalised journeys to build deeper customer connection.
“THE SAHKI aims to transform online ethnic fashion shopping into an intelligent, personalised, and emotionally engaging styling experience through the integration of AI-powered recommendations and human designer expertise.”