About Me
I am a UX/Product Designer driven by a simple but powerful belief, great design begins with empathy. I craft digital experiences that are not only functional, but engaging, inclusive, and accessible to all.
Every project I take on is guided by in-depth user research, cross-functional collaboration, and continuous iteration to create solutions that align user needs with business goals.
My toolkit includes Figma, Miro, and Canva, but my real strength lies in solving complex problems and transforming ideas into meaningful digital products. I thrive on challenges, they spark my creativity and push me to design smarter, more impactful solutions.
Recently, I have expanded my skill set by completing GenAI for UX, deepening my understanding of how AI can enhance research, ideation, and personalized experiences. I believe that learning never stops, and I am constantly exploring emerging technologies to stay ahead and bring fresh perspectives to my work.
Some highlights of my journey include:
I have worked on diverse projects from redesigning the digital presence of the Royal Institute of Philosophy to building accessible, user-first platforms in e-commerce, health, education, and property investment. My work focuses on simplifying complexity, improving accessibility, and creating experiences people genuinely enjoy using.
I have led and contributed to projects like an international fashion e-commerce platform that strengthened customer engagement, a voter engagement tool that won the Hactivism Project Hackathon.
Before UX, my background in fashion design, graphic design, and teaching shaped my approach to storytelling, visual clarity, and understanding user needs deeply.
I believe great design comes from collaboration, continuous learning, and a genuine desire to make a difference.
Outside Work
-
Travelling
-
Baking cakes
-
Cooking
-
Artistic Designs of Henna (Mehendi)
-
Learning new drawing techniques
-
Challenging myself with new things
Proud Moments
Raised money for Cancer Research UK in 2023 by completing 500 skips daily for a month.
Participated in a 10-mile fundraising wellness walk, London in 2024. Supporting the vital work of Diabetes UK in raising awareness and improving lives affected by diabetes.
Climbed Ben Nevis in 2024
"When I have free time, you'll often find me immersing myself in new experiences, building connections with diverse individuals and continuously refining my skills to enrich my journey through life."